Management Accounting and Financial Management
Semester: 1st | Course Type: Compulsory | ECTS Credits: 6
Course Aim and Description
The aim of the course is to familiarise students with management accounting and financial management as essential tools for short-term and long-term business decision-making.
The course focuses on the importance of accounting and financial information in the decision-making process, with particular emphasis on cost estimation and costing methods, such as job-order costing and activity-based costing. It also examines the fundamental functions of the financial system, the concept of the time value of money, the cost of capital, and the factors affecting interest rates, together with their application in investment appraisal. Particular emphasis is placed on issues relating to capital structure, dividend policy, and contemporary developments in financial management through practical applications.
Marketing in the Digital Age
Semester: 1st | Course Type: Compulsory | ECTS Credits: 6
Course Aim and Description
The aim of the course is to provide a detailed and applied perspective on the theory and practice of traditional and digital marketing in today’s demanding and competitive environment.
The course explores the technological environment, the behaviour of businesses and consumers, as well as market research and information management. It presents the capabilities and types of digital marketing, integrated digital marketing strategy, the principal digital marketing channels, and online advertising. Particular emphasis is placed on business intelligence and analytics. Finally, the course examines methods for measuring the effectiveness of digital marketing activities.
Operations Management
Semester: 1st | Course Type: Compulsory | ECTS Credits: 6
Course Aim and Description
The aim of the course is to present the key concepts, techniques, and tools for the design, analysis, and improvement of business processes in the field of Operations Management.
The course provides both fundamental theoretical principles and rules of contemporary business practice to support the production of goods and the provision of services, enabling each business to operate effectively in relation to its goals and objectives. Case studies and examples are analysed on issues that shape operations management decisions, such as Inventory Control, Supply Chain Management, Lean Production, Scheduling, and Forecasting.
Human Resource Management and Organizational Behaviour
Semester: 1st | Course Type: Compulsory | ECTS Credits: 6
Course Aim and Description
The aim of the course is to familiarise students with the basic principles and techniques of Human Resource Management (HRM), as well as to provide an in-depth understanding of the factors that influence the behaviour of individuals at work and, accordingly, individual, group, and organisational performance.
The course offers a comprehensive overview of the body of knowledge in the field of Human Resource Management (HRM), covering contemporary developments, functions, policies, and tools of HRM in a concise manner. Particular emphasis is placed on the application of techniques and tools in the “real world”, as well as on the concept of strategic human resource management. In addition, the course covers the key topics of Organisational Behaviour that are important for understanding and managing people’s attitudes and behaviours, both as individuals and as groups within organisations.
Quantitative Methods for Managers
Semester: 1st | Course Type: Compulsory | ECTS Credits: 6
Course Aim and Description
The aim of the course is to provide the knowledge and skills required for the application of appropriate quantitative methods in business decision-making.
Within the framework of the course, the concept of decision-making, the conditions under which decisions are made, and the quantitative techniques and tools used will be developed. In addition, the development and solution of real business problems will enable students to formulate relevant business problems in a logical manner and to know when and how to apply appropriate quantitative methods in business decision-making.
Entrepreneurship
Semester: 2nd | Course Type: Compulsory | ECTS Credits: 6
Course Aim and Description
The aim of the course is to familiarise participants with the contemporary reality of entrepreneurship by following the life cycle of an entrepreneurial venture from idea to implementation.
The course presents a substantive overview of the best practices and risks of contemporary entrepreneurship, as well as the knowledge and skills required for establishing and operating a new business in the modern era. It provides students with a substantive understanding of the risks and obstacles faced by a contemporary entrepreneur and of the knowledge and skills required to develop an operationally sustainable business plan.
Change Management – Negotiations
Semester: 2nd | Course Type: Compulsory | ECTS Credits: 6
Course Aim and Description
The aim of the course is to offer an analytical framework on the basis of which students will be able to implement restructuring programmes and radical organisational change. In addition, students will acquire basic knowledge and soft skills in the field of negotiations.
The course analyses the processes through which a business can redesign its structures and mode of operation. It introduces students to the different types of change in the business world, discussing the most important approaches and strategies in change management, as well as the processes for their successful implementation and integration within organisations. In the second part, the course analyses key concepts of decision-making and negotiations. Through simulations, the distinction between distributive and integrative negotiation is made clear.
Innovation Management and Design Thinking
Semester: 2nd | Course Type: Compulsory | ECTS Credits: 6
Course Aim and Description
The primary aim of the course is to enable students to understand, analyse, design, and support innovative solutions by drawing upon both innovation management tools and the principles of design thinking.
The course examines the theory and practice of innovation management, linking it with the methodology of design thinking as an approach to problem exploration, user understanding, idea generation, solution development, and iterative improvement. Within this framework, fundamental concepts, contemporary conceptual frameworks, strategies, tools, and practices related to the creation, evaluation, development, and implementation of innovations in existing or new organisations are presented.
Information Technologies and Digital Transformation
Semester: 2nd | Course Type: Compulsory | ECTS Credits: 6
Course Aim and Description
The aim of the course is to provide students with comprehensive and up-to-date knowledge of the core technological and information infrastructure of modern businesses.
The course examines the fundamental concepts and functions of information systems, as well as the ways in which they support operational and strategic decision-making. Particular emphasis is placed on the use of Enterprise Resource Planning (ERP) systems for the optimisation of business processes. In addition, contemporary trends such as business intelligence, artificial intelligence, big data, and related technologies are analysed to enhance students’ understanding of their contribution to digital transformation.
Strategic Management – Strategic Corporate Social Responsibility
Semester: 2nd | Course Type: Compulsory | ECTS Credits: 6
Course Aim and Description
The course comprises two units: (a) Strategic Management and (b) Strategic Corporate Social Responsibility. The aim of the Strategic Management unit is to help students acquire the necessary skills in strategic analysis and synthesis, so that they are able to independently carry out strategic analyses that meet the standards of the business consulting market. In addition, the aim of the Strategic Corporate Social Responsibility unit is to familiarise students with the concept of strategic Corporate Social Responsibility (CSR), as well as with the most important related tools used by businesses today.
Strategic Management: This unit of the course analyses a wide range of theories and approaches in strategic business management and introduces students to the main tools of strategic evaluation, analysis, and decision-making. In general terms, it examines how an organisation can develop the appropriate strategic resources in order to position itself more effectively within the external environment in which it operates or intends to operate, thereby gaining a sustainable competitive advantage.
Strategic Corporate Social Responsibility: Initially, the theoretical framework of the concept of CSR is presented, examining the evolution of Corporate Responsibility, Sustainable Development, Sustainability, Stakeholder Theory, and ESG indicators: Environment, Social, and Governance. Emphasis is placed on the business benefits associated with the strategic implementation of CSR, and successful case studies of Greek and foreign businesses are used. The discussion then moves on to contemporary business tools of Corporate Responsibility.
Through exercises and dialogue, the methodology for designing and preparing Corporate Responsibility Reports in accordance with the Global Reporting Initiative (GRI) Standards will be presented, as well as the practical application of stakeholder engagement.
Change Management Business Game
Semester: 3rd | Course Type: Compulsory | ECTS Credits: 1
Course Aim and Description
The aim of this workshop is to provide an experiential learning activity that complements the courses in Change Management, Human Resource Management, and the Management of Individuals and Organisations through practical application.
The case study focuses on a company that is a leader in innovation within the video games industry but consistently fails to launch its new products on time. Participants assume different roles as (a) company executives and (b) consultants, with the consultants divided into three teams. Each consulting team has the opportunity to collect different information from the executives through interviews. They are then required to prepare a presentation containing specific recommendations for organisational change and for the effective management of that change.
Holistic Case Study
Semester: 3rd | Course Type: Compulsory | ECTS Credits: 1
Course Aim and Description
The aim of the workshop is to offer students an practice-based learning experience through the resolution of a real business problem under real working conditions. In this context, it empirically complements many of the courses of the Postgraduate Programme. The case studies require knowledge from various courses, such as Principles of Financial Management, Marketing Management, Strategic Management – Strategic Corporate Social Responsibility, while some other case studies may also relate to more specialised areas of the Postgraduate Programme, such as Management Accounting and Digital Marketing.
The case study focuses on a large multinational company that collaborates with the Postgraduate Programme by providing one of its own case studies. It is a competitive process with a specific schedule. Students work in teams. They receive a case study and have six (6) hours to solve it. During this specific timeframe, they may use any source of information they wish. The case study is based on real data and requires the solution of a real business problem faced by an actual company. The case study is provided by a large multinational company, whose executives observe and participate in the overall process. Student teams present their business report to a special committee consisting of two professors and one executive from the multinational company.
48-hour Hackathon of Strategic Management
Semester: 3rd | Course Type: Compulsory | ECTS Credits: 1
Course Aim and Description
The aim of this workshop is to help students deepen their understanding of the concepts of strategic management through the analysis of the internal environment of a real business. Students will work in teams of three (3), which they will form themselves, possibly with the assistance of the responsible instructors. They will select a business, again possibly with the assistance of the responsible instructors, and will have sufficient time to create a video as the final deliverable, in which they will analyse the value chain of the specific business. Students are expected to develop managerial thinking skills that will help them add value to business organisations.
Upon successful completion of the workshop, participants should be able to:
- Clearly identify the boundaries of a problem to be solved and fully recognise its primary and secondary aspects, focusing on the most essential points for its resolution.
- Develop an appropriate methodology for approaching and investigating an organisational problem and proceed to solve it, with emphasis primarily on the requirements of the “client company”, in a simulation of real working conditions and under time pressure.
- Prepare a complete scientific and/or professional presentation/business report.
- Communicate their proposals clearly and effectively, as well as the data and reasoning on which they are based, by successfully delivering a comprehensive presentation through ICT.